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Hospitality Newsletter |
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WILMERCO IN SEATTLE
Jim Wilmer President of WilmerCo in Belltown Seattle. He had a desire to bring awareness to the opening of the hotel’s newly renovated meeting facilities. He phas been running advertising business for 20 years and has had great success with some large hotel chains like SHeraton, Hyatt and W Hotels. Located in Bellton a suburb a Seattle and rich with culture. The do great advertising direct mail campaigns, web design and anyhting custom designed. Great marketing plan and some type of special offer that no meeting planner could refuse.
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FEATURED CLIENT: THE HOTEL BLACKHAWK
The Hotel Blackhawk has the iconic history that most hotels can only dream of — built just in time to become a hot spot during the roaring 20s and later entertained Hollywood greats such as Cary Grant. While undergoing a major renovation to bring back that history and add a more modern, hip feel to the hotel, they needed to do the same with their web presence. We created a web solution that built from the hotel’s distinctive style and voice incorporating the requirements of today’s hotel: booking engine, photo galleries, social media, special offers and…
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CASE STUDY: MULTICHANNEL MARKETING
When we first spoke with Kay Samoly, Director of Sales at the Hilton San Francisco Airport, she had a desire to bring awareness to the opening of the hotel’s newly renovated meeting facilities. She had past success with her direct mail efforts and was looking to build upon her direct mail campaign with a fresh perspective, robust marketing plan and some type of special offer that no meeting planner could refuse. Our plan for Kay centered on generating buzz and excitement from her current database of meeting planners and capturing newplanner contacts online.
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QUICK NEWS
> What makes a great hotel website? Our checklist for building a guest-friendly site.
> Act now to become a hotelier. Hotel industry investors say now is the time to buy hotels.
> Turn out the lights. Starwood and Fairmont hotels going dark for Earth Hour on 3/26/11.
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For those who market the places to stay, play or live everyday
wilmerco.com e — info@wilmerco.com o — 206 462 2260
2121FIRSTAVENUE101SEATTLEWA98121 |
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